Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 5 · column 1 of 3 · from the scan, no model involved

LADIES’ READY-TO-WEAR Second Floor Coats, suits, dresses Millinery
LADIES’ DEPT. First Floor Sweaters, skirts, blouses, Shoes, 4 Lingerie
MEN’S DEPT. First Floor Suits, top coats,.jackets, , Shoes
CHILDREN’S DEPT. Second Floor Shoes, Snowsuits, Dresses, Skirts, Coats, Jackets
70.0%