Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 7 · column 2 of 3 · from the scan, no model involved

A Ford hot a new, smoother ride. New, softer spring and shock absorber action plus new-design rubber compression bumpers reduce front-end road shock (the kind you feel most) up to 80%. Ford’s wide front tread, tew center of gravity and diagonally mounted rear shock absorbers help keep you level on curves.
65.6%