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Look at foe bask items jin your business be persoosi cost ot living—you'll sec that all of them have risen far beyond_ die cost of telephone service. Bor some time now, your
operating cost—wages—taxes—material costs— plant expansion costs—all have risen fir beyond ow \ regular service rates.
In order to continue to expand—we must attract isveston and pay them a fair return for providing the money for focal telephone .bill has in no way reflected foe increased cost of furnishing you with serridk Every item ol
program. To do this we must have settfll rates geared so meet todays needs.
In today’s lopsided picture, telephone service is * value far out of proportion to its toodow rates. t tofo bfopfcrlr adjusted rates, telephone service will sritl be a big bargain.
38.8%