Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 4 · column 2 of 3 · from the scan, no model involved

SMOOTHER OOINO... and you U go more placet) The reason? Ford's revolutionary Ball-Joint Front Suspension is better than ever. For'55, springs are tilted back to absorb bumps from the front at well as up and down. You'll find even the smooth roads seem smoother!
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