Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 5 · column 3 of 3 · from the scan, no model involved

DID YOV KNSw? you can buy a 1955 BUICK, 2door, 6-passenger sedan, F.O.B.^ Culpeper, Va., for only —>AND SAVE MONEY ON OIL, GAS, AND REPAIRS
*2493"
67.6%