Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 9 · column 2 of 3 · from the scan, no model involved

OF ALL WOMEN’S SUMMER AND SPRING DRESSES Values to $ 8.95—Now $ 5.00 Values to $10.98—Now $ 8.00 Values to $1538 - Now $10.00 Reductions h All Swiawear and Separates r
GRAYSON’S War rent on* 8 Fashion Center
68.2%