Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 11 · column 1 of 3 · from the scan, no model involved

DUNCAN
NSURANCE CORPORATION REAL ESTATE and INSURANCE e 800 P-O. Box 852 DUNCAN BUILDING FRONT ROYAL, VIRGINIA NTS HOWARD A. DUNCAN
76.9%