Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 8 · column 3 of 3 · from the scan, no model involved

JUST
ONE CENT TOASTS 20 Slices of Bread
Electrically!
ELECTRICITY is the biggest burgain in your budget today! Northern Virginia Power Co.
75.7%