Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 5 · column 3 of 4 · from the scan, no model involved

We
bought
our
boat
anyway...
THANK a TO BLUK CROSS-BLUE SHIELDI
"Buying this boat was our family project... a dream we all aaved for cheerfully. Then, just when I felt we might afford to buy it, a respiratory infection put me in the hospital for three, weeks. The expenses might have postponed our boat-buying (dans. But th»nb« to Blue Cross-Blue Shield, we were able to purchase our boat after all!" You n\ay miss out on a new boat, a long-awaited vacation, or something special you’ve Worked for, if sudden illneas or injury wipes out your savings. But why let it happen? Sickness won’t deprive-you of the special things you’re saved for ... if you protect yourself and jrour family with Blue Cross-Blue Shield.
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