Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 3 · column 3 of 3 · from the scan, no model involved

It's the splendid braking and acceleration displayed in the Pure Oil Performance Trials. It's the fuel savings demonstrated in the Mobil Economy Run!
95.8%