Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 4 · column 2 of 10 · from the scan, no model involved

GIFT TIES
Distinguished ties in patterns, stripes and solids. All silk . . . plus some washable polyesters.
84.4%