Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 5 · column 2 of 4 · from the scan, no model involved

18 sportcoats, reg. $55-70— $19.99 12 topcoats, reg. to $85—$29.99 40 pr. ass’t. pants, reg. to $12— $4.99 20 boys sweaters, reg. $7-11— $5.99 35 boys shirt jackets, reg. $7-12 -$2.99-5.99 17 boys shirts, reg. $6—$2.99 10 boys coats, reg. $15-25—$3.99
91.2%