Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 5 · column 2 of 5 · from the scan, no model involved

ROAD-LEVELING RIDE reduces front end road shock alone up to 80%. Wide front tread, diagonally-mounted shock absorbers take tilt out of turns. You’ll discover in the ’53 Ford that a car need not be excessively heavy to ride smooth as silk.
82.9%