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reviewing tnc wort none oy Appalachian Service, directors estimate that in several seasons it has returned an added 50 cents per bushel to growers: that the organization’s work is an investment in better apple markets which has demonstrated its effectiveness, except in the important job of advertising to the consumer and that more adequate funds are necessary to convince The Public
values and uses. Practically all the* increased funds from the program will go for consumer advertising via TV, newspapers and radio. *
The directors point out that about 6 billion dollars, or 2% of the national income, is spent annually for advertising in the United States, and that Food is the biggest by far of all advertisers. Washington State apple growers pay 3c per bushel have arranged to increase that gradually to 6c; now have about $700,000 to spend annually on market promotion. Citrus grower^ (California and Florida) spent about $8,400,000 last season. California Canning Peach Association spent |1,500,000; California Grape Growers $2,500,000; the banana people $600,000. Advertising ii
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