Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 11 · spans the page · from the scan, no model involved

Here's Smooth Deep-Cushioned Comfort
At The LOWEST PRICE EVER SEEN! IT’S THE Southern Comfort—Feather Bed Luxury with Firm Support! “It’s The New VIRGINIA BELLE” Mattress — AND — \ Matching Box Spring at Half Price. Two for the Price of One!
76.6%