Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 5 · column 2 of 3 · from the scan, no model involved

BLUE CROSS
BLUE SHIELD
SENIOR CITIZEN CONTRACTS for persons 65 and over — . a special program for hospital care and medical-surgical services by Blue Cross-Blue Shieldl ' ENROLLMENT PERIOD LIMITED The Blue Cross-Blue Shield SENIOR CITIZENS Contracts are offered during the month of April. Because the time to join is limited, applications must be completed and mailed by APRIL 30, 1961.
_ J^kLH!S_COyPON J=OR details_ _ Blue CROSS-BLUE SHIELD _ ”1 4010 WEST BROAD STREET RICHMOND 30, VIRGINIA | I am interested in Blue Cross-Blue Shield I SENIOR CITIZEN Contracts. I NAME_BOS ! ADDRESS. CITY---STATE_ IF MARRIED, NAME or SPOUSE_1_AGE. understand this does not
obligate me in any way.J
71.8%