Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 5 · column 1 of 5 · from the scan, no model involved

Sizes 3 to 6x —
2"to 8" Sizes 7 to 14 —
3*99 “> 10’99 Choose from our greatest selection ever . . . Solids, Fancy Checks in Easy Care Cottons, Corduroy and Woolens.
76.4%