Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 4 · column 4 of 5 · from the scan, no model involved

Ladies’ COAT SALE Reg. to 140.00 .SALE 98.00 69.99 .SALE 58-00 49.95 ... SALE 38-00 Sizea 8 to 20 - 121/2 to U/i and 5-15 Ladies’ SUIT SALE Reg. to 99.99 ... Sale Price 88*00 89.99 ... Sale Price 68-00 59.99 ... Sale Price 48-00 39.99 ... Sale Price 24-00 5 to 15 - 10 to 20 and 1 l/z to 24'/2
79.8%