Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 5 · column 5 of 7 · from the scan, no model involved

It’s a real thrill when you’re finally able to give the children that big, special present, like a new piano. The little luxuries you’ve passed up somehow don’t seem so important. But to have all those months of saving cancelled by a big hospital or doctor bill . . . that hurts! Why take the chance, when for inch a small amount, your
family can enjoy security a^a^iit' hospital and medical expenses with Blue Cross-Blue Shield.
75.3%