Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 4 · column 2 of 9 · from the scan, no model involved
selected by the shopper on the basis of store personality. If the shopper objects to the store personality, she will avoid it even thought the merchandise there may be desirable."
The surveys show that the average woman shopper has very little systematic information about the purchases she wishes to make. She also apparently does very little comparative shopping or bargaining hunting. Usually, she makes up her mind that she need6 a certain garment. Then she goes to her already selected store and purchases it. It is also surprising, that mo6t of the real bargain hunting is done by women in the higher income groups.
90.6%