Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 2 · column 6 of 7 · from the scan, no model involved

’Leading acoustical consultants conducted tests in which 1965 Fords (Gaiaxie 500 Sedan, XLand LTD Hardtops) with 289-cu. in. V-8 engines and automatic transmissions rode qideter than a new Rolls-Royce. Tests were certified by the U.S. Auto Club.
Test Drive Total Performance ’65
Best year yet to go Ford!
FORD
A FRXUCT OF IODR OOMnWt
57.9%