Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 4 · column 1 of 4 · from the scan, no model involved

JR. MISS MOHAIR SWEATER
Warm 80% wool, 10% mohair and 10% nylon in a varWy of bulv popcorn, cabla and novaity loifh. Whrta and pastak handmada in Italy. S,M,L junior mt« tim.
55.0%