Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 2 · column 3 of 9 · from the scan, no model involved
As is so often the case, j there are no simple answers I to questions such as these, il^et’s visualize softie. .food ad ; vertising' for a minute'. There are many items listed, some i emphasized and some rather
[subdued. Does this mean any|
thing to us? I feel that it does. Grocers las they plan an advertising program tend to list two kinds of items. There are those strongly emphasized items— the ones that literally scream i at you, "Buy me!" Normally, these are items that are attractively priced, at least in relation to their usual shelf prices.
Then there are the foods that carry a more subdued, i appeal. Very often, these are what I myself like to call; reminders. They are listed i just to remind you and me that;
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