Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 12 · column 2 of 3 · from the scan, no model involved
For months we heard rumors throughout the automotive industry that Chevrolet was the car to watch for in 1953. Reports from Detroit said that Chevrolet wos planning something that would make the whole industry take notice. Well, if anything, these odvance reports were vast understatements. We have seen the new Chevrolet. It is the most completely changed model Chevrolet has ever offered to the American public. It's an en» tirely new car in styling . . . power , . features. In fact, it's so completely new that words simply can't do it justice. You have to see it. And we certainly hope you will . . . Today at our grand premiere showing of this great new 1953 Chevrolet.
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