Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 3 · column 3 of 4 · from the scan, no model involved

I WE HAVE MANY
STERLING PATTERNS
OF FLATWARE By Leading ‘Manufacturers The Gorham Company International Silversmith Company ; Heed & Barton Lunt, International Silver Co. Towle Manufacturing Co. The Stieif Company
C. ROY JONES b Jeweler 6 CULPEPER, VIRGINIA
63.8%