Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 12 · column 3 of 6 · from the scan, no model involved

... guarantees big cash protection against hospital bills ... gives you free coverage for all children (under age 49) after first two! Optional “deductible” feature can save you up to 20% additional. Protect your family — and_ save — with confidence. A phone call will bring full facts at no obligation.
Virginia G. Miller Phone 2191 WASHINGTON, VA.
FARM BUREAU HOME OFFICE COtUMBUS, OHIO^ mutual automobile - insurance co. FOR CALF SCOURS USE
BISMA-GREEN FOR FOOT-ROT USE
Thy-Mo-Tar at all Drug Stores in WARRENTON FRONT ROYAL AND CULPEPER
79.0%