Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 16 · column 2 of 5 · from the scan, no model involved

New Oar Change Overs. New Tire Guarantee. Sizes for most Fords, Ohevrolets and Plymouths 670/15 710/16 ^750/14
1322 Plus Tax & Recappable Tire
83.8%