Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 5 · column 2 of 6 · from the scan, no model involved
and the value of wasted time.
What is the explanation for the shopping wanderlust which plagues so many communities? There are several explanations: Some people just want an excuse to go somewhere. Some people think it is smait to say that they went shopping in Metropolis or Cosmopolis. Some ju. * insist on doing things the hard way.
But most of the wandering shoppers are just ordinary hard-pressed consumers who honestly believe the grass is greener over the hill. The realistic local merchant should try to understand the basis for this latter class of out-of-town shopping. It is a situation in which he shares the blame.
Out-of-town shopping is most often the result of advertising which comes into local communities in regional publications.
The local merchant who neglects his adveitising should not be surprised when potential customers look to outside firms which do provide essential shopping information.
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