Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 3 · column 1 of 3 · from the scan, no model involved

FORD FALCON Thi* class includes can with 106- to 114-inch wheelbase. Most popular by far (a million happy owners!) is the Ford Falcon. Falcon is America’s lowest-priced * 6-paasenger car, set a 26-year record for Sizes or Eights In last spring s Mobilgas Economy Run, gives you a choice of 13 models, including the Futura and new Falcon Squire wagon.
FULL-SIZE CLASS:
57.0%