Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 10 · column 2 of 3 · from the scan, no model involved

*2.60 PER YEAR \
RAPPAHANNOCK NEWS Date_: NAME. R. P. D. or Box No.__ \
Cky...-.State... | From_To_ □ NEW □ RENEWAL Amount $ Signed
53.0%