Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 3 · column 3 of 5 · from the scan, no model involved
Dinty Moore 49c can or Beef Stew 2cam 95c
Pleezing 2 f °r
Oleomargarine 37c
Blue Plate 27c pt. or
Mayonnaise 2for 49c
Sugar Wafer 1-lb. pack 33c or Cookies 3 for 95c
Pleezing Evaporated Milk 4 — 57°
75.3%