Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 4 · column 3 of 6 · from the scan, no model involved

PAYS IN FULL first $40 of hospital charges $10 per day, 61st—90th day Benefits shown at right Benefits shown at right PAYS IN FULL first $20 of hospital charges 20% of the charges PAYS IN FULL treatment of accidental injury minor surgery in outpatient facility emergency medical treatment therapy of all types including X-ray and radiation therapy PAYS IN FULL $5 per day, 21st— 100th day
88.4%