Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 5 · column 2 of 8 · from the scan, no model involved

1ST PRIZE (1) Brand New $229.95 Value DRESSMAKER ZIG-ZAG 24 CAM Sewing Machine
2ND PRIZE 2 Adjustable Dress Forms
3RD PRIZE 5 Transistor Radios 4TH PRIZE 5 Pairs Electric Scissors
76.4%