Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 7 · column 3 of 9 · from the scan, no model involved

Tell Old Paint to take a rest. Max is here. Max can ride the roughest range all day and never get tired. Max, with six-wheel drive and the strength of twenty horses, is winning the West. Also the East. And the North and South. Max, by Rccreatives.
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