Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 6 · column 2 of 3 · from the scan, no model involved

Look at ft o/
the /malle/t wagon
in America The back swings up, the rear seat swings down, and you load it all in this swingin' Pinto Runabout with its 5-foot rear area. Still the carefree economy car, it’s a roomy little roadhugger, 75 or 100 hp.
Vou get what you want at your Ford Dealer/
MERRILL MOTOR CO. WASHINGTON, VA. FORD
83.7%