Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 6 · column 3 of 4 · from the scan, no model involved

«#> 'ESS? «#>
CO-OP WHOLE $0.95 ». SHELL CORN " =D WITH PURCHASE OF 100 POUNDS OR MORE OF
(MEAL OR PELLET) Co-op Hog Grower & Fattener (One-Feed Method of Growing and Fattening)
74.0%