Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 7 · column 4 of 5 · from the scan, no model involved

Less7%exctse
tax reduction
The long-time 7% excise tax on cars has now been repealed.
This means attractive cuts in manufacturer’s suggested retail prices on all Fords. And it means that our stock of ’71-priced '72 models are even bigger bargains.
While they last!
FORD
93.1%