Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 5 · column 2 of 6 · from the scan, no model involved

SALE $10 40 “Motto” brand. " 4-point. Double zinc coating 80-rod roll means longer life. High tensile strength. Reverse twist. . . no springback.
89.2%