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rial services professional often enter the industry after spending 20, 30 or even 40 years doing something else. People from all walks of life, such as teachers, doctors and lawyers have started second careers as financial planners.
A number of factors, including the current economic recovery, have turned the financial services industry into a highly competitive marketplace. What’s more, the Bureau of Labor Statistics reports that “faster-thanaverage” employment growth is expected in the industry through 2012. To prepare for the growth, many firms are relying on their own niche to attract candidates who fit their culture to serve their clients.
For example, many of Thrivent Financial’s representatives are drawn by Thrivent Financial’s multimilliondollar charitable giving and the ability to volunteer side-by-^ide with members from its nearly 1,400 volunteer chapters that do community service every day.
“Because we have a community orientation, people who have made volunteerism part of their life tend to be drawn to us. Fortunately, their volunteer efforts tend to support their career
See CAREER, Page 7
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