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When you walk into a store and
realize that one or more of the people working there has a disability, how does that make you feel? Business owners used to think coming across such an individual would make their customers uncomfortable, but a new study directed at consumers finds the opposite to be true.
Of the 800-plus people polled in the survey designed by the University of Massachusetts Boston and conducted by the Gallup Organization for America’s Strength Foundation, 92 percent said they felt more favorable towards companies that hire individuals with disabilities, while 87 percent said they prefer to give their business to companies that do so. “These findings are very significant because they show a shift in public thinking,” says Neil Romano, the president and founder of America’s Strength Foundation. “The study shows businesses that hiring someone with a disability goes way beyond being good for the company’s image, it can positively impact the bottom line.”
Perhaps one of the country’s best examples of a company that “gets this concept” is Cincinnati Children’s
94.2%