Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 10 · column 1 of 5 · from the scan, no model involved

2009 CHEVY TRAVERSE
EPA EST. 24 MPG HWY. BEST FUEL ECONOMY OF ANY 8 PASSENGER CROSSOVER4
APR FINANCING FOR QUALIFIED BUYERS’ -for$7,834
AVERAGE FINANCE SAVINGS’
60.5%