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The powerful B®*«r w supports of the Great Boom— construction and automobiles— will lose strength as the year ad vances. 2. Baring World War III. 1953 will find business operating under less government control than any year since outbreak of the Ko rean War. But don't expect re moval of price controls to help profit margins. 3. Salient economic feature is the fact that our productive capa city has now been expended to the point where, barring World War III. output can take care of both arms and civilian needs. 4 The handwriting is on the wall against inefficient operators. Their days are numbered. The sucessful businessman next year will be the one who can control his costs and stay out front in his market. 5. I strongly urge my business friends to get out and sell, and sell hard next year: but hire the best cost accountants you can for the back office. "Order takers" will find fewer jobs as 1953 moves along 6. Mv forecasts for 1953 are made rn the assumption that World War III w ill not strike dur ing the year. However. I want to make it clear that "all bets are off’ the day Stalin dies or re tires. 7. The H-bomb gives us an other lease on time. Our first lease, from Hiroshima in 1945 to the Russian A-bomb explosion in 1949. was fritered away in idle bickering. This time we will have another "breather." It may be our last chance. 8. 1953 will be most important in the struggle for World Peace We will need more than an F bomb to win the peace We shall need a great rise of spiritual strength, which is not now evi dent.
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