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long period of prosperity, much of which is based upon artificial measures. Therefore, .sometime during 1953 I forecast lower stock prices than exist today 48. Yet. do not forget that the stock market was at about the same price point when President Hoover won by a landslide in 1928 With business prospects good for early 1953, confidence might again cause a temporary boom. If an "Eisenhower bull maket" develops, I strongly urge readers to take profits and build up re serves. Within 12 months after Hoover entered the White House the Industrial Average fell 100 points. 49. New Administration will not favor "soft money" policy There fore. some further rise in interest
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