Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 4 · column 3 of 4 · from the scan, no model involved

To help keep your engine in top-performance condition, administer this well known prescription: change the oil in the crankcase regularly . . . every 1,000 miles. But be sure you use Atlantic Motor Oil, because Atlantic Motor Oil cleans while it lubricates. As a result, you' motor, be it young or old, will run better, last lonctr . . . How about letting us start you right—now.
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