Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 3 · column 3 of 4 · from the scan, no model involved

1 Electric Frigidaire 4-can iMilk Cooler, good as new 10 Milk Cans, Strainer and Buckets 20 Cow Chains ALL /MACHINERY BOUGHT NEW IN 1952 AND IN PERFECT CONDITION 1 1948 Jeep Pickup with frame and 4-wheel drive; good condition 1 36-Foot Extension Ladder 1 Hudson Hog self-Feeder, 10 holes 2 Sidewipes, one Drag 1 Grindstone and Cycle Grinder 1 Grain Scoop; 4 New Gates Lot of Forks, Shovels, Chains, Post Hole Digger, Cross-Cut Saw, Axes, Nails and Bolts Lot of other Small Tools 2 Electric Brooders; 1 Wood Brooder 1 Cattle Hay Feeder and 2 Feed Troughs 1 Arm Wheel Wagon'
86.9%