Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 9 · column 6 of 7 · from the scan, no model involved

DO-IT-YOURSELF
Just tack on one of Warpvs Window Materials ... Keep out Cold, Wind, Rain, Snow. This perch was enclosed In Just 2 hours for only $11.50—easily converted back to a screen perch next summer.
Just Cut
and Tack On n*
69.1%