Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 3 · column 3 of 4 · from the scan, no model involved

You can't min! In the first place, you get the car that’s offering the biggest dividend* in styling, comfort and savings. The 59 Ford was awarded the Gold Medal for elegance at Brussels. It’a the car built for people, with more room, wider doors, easier-to-reach luggage space. It’s the car % built for savings — big savings in gas and oiL And now during your Ford Dealer’s Dividend Days, you get an extra "Best Seller” dividend in the deal you make!
FORD Division, @5S MOTOR COMPANY *
65.3%