Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 5 · column 7 of 9 · from the scan, no model involved

Blooming
Potted Plants Geraniums . 90c ea. Begonias . 50c ea. Double Begonias . 90c Sultana . 50c
Good asst, of varieties & colors. Other potted plants from 40c.
75.4%