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More $$ for Beauty i
Care in Rappk.
Judging by the amount of! money the average Rappahan-; nock County woman spends ;ach year for beauty products personal appearance is of prime importance to her. Her annual outlay for face creams, hair coloring, eye makeup, permanent waves, nail polish, lipsticks and other :osmetics, together with visits to the beauty parlor, comes to a pretty penny. And all of it is in the “must'' category. She would sooner cut down on much of her other spending, if it became necessary, than allow her appearance to droop. Each successive year finds; her spending more and more in this direction, the figures show. One reason for it is the rising cost of cosmetics. Another is the multiplicity of new pToduc^s that she is urged to try. Fortunately, ^ her spending ability is better than it was formerly and she is able, therefore, to indulge to a greater extent.
Figures gathered by the Twentieth Century Fund, the United States Chamber of Com merce and others reveal just how much American famiies are spending for personal grooming. The total is now $8.5 billion a year, up from $7.0 billion in 1964.
88.2%