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Page 1 · column 4 of 9 · from the scan, no model involved

Rappahannock County’s con tribution to this total is esti mated at $90,000. This includes what the male members of the family spend for haircuts, shaving supplies and other toilet articles. Their outlay for such items has also been rising in the last few years—the result of an inten sive advertising campaign to make men feel that there is nothing un-manish about scented toilet preparations, hair tints and the like. The surveys show that the amount spent by a family on personal grooming is closely related to its jncome. Among those in the "under $6,000" bracket, an average of 1.9 percent of their total expend! tures is so-spent. Between $6,000 and $15,000, it amounts to 1.7 percent of th6 total and, beyond that, to 1.5 percent. ' On the basis of locab income and expenditures, the bill for personal care in Rappahannock County is estimated at about $90,000 a year, in line with, these findings/
86.2%